INTERACTIVECHINESE OUTBOUNDTRAVEL SHOPPERWHITE PAPERCHINESE OUTBOUND2TRAVEL SHOPPER WHITE PAPERCOMMENTARYChina,the world's largest market for outbound travelers and their spending.has been attracting the interest of leading brands around the world,to tap intotheir hearts.minds and wallets.Over the past few years,iClick has had the pleasure of working with several ofthese leading travel retail brands,to reach and deliver their brand messagesacross the 130M Chinese outbound travel shoppers trotting across the globe.This has offered us the opportunity to learn extensively about the intriguingTravel Retail industry,and to work hand in hand in unveiling the mystery ofthe elusive Chinese travelers.iClick has developed an integrated productset for marketers in travel retail industry to cultivate their own strategy tounderstand,influence,engage and even convert different types of Chinesetravel shoppers.And all of these tactics,begin with the same first foot forward:A true understanding of who your target audience is,and how they think andbehave.Today,it is our pleasure to share our experiences and findings,through thisWhite Paper,which leverages on iClick's proprietary marketing intelligenceplatform,iAudience and our unique data capabilities.And alongside ouramazing strategic partner,the Moodie Davitt Report,we hope this whitepaperserves as a window for related stakeholders in the travel retail industry togaze into the changing faces of Chinese out bound travel shoppers.Yan LeeChief Product Officer,iClick Interactive