TENCENT X BCGTencent x BCG luxury consumer group insight studyTencent insightConsumer survey888Tencent AMS platformTencent platform users'surveyresponsesSample sizeChinese consumers interested in-1,500 consumersluxury goods(true-luxury buyers in past 12 months)Key outputsTrue-luxury consumer groupLuxury touchpoints and purchaseprofile and digital behaviorpathway;category differencesBackup:This report focuses on the true-luxury categories listed below,andexcludes accessible luxury,fragrances and cosmeticsPersonal luxury goodsCategorySub-categoryThreshold price1.Handbags1 Handbags>1,000 Eeach2.Shoes2 Shoes>350€each3.Accessories3.1 Sunglasses>180€each3.2 Scarves/small leather goods>180€each4.Ready to wear4.1 Outerwear/coats>1,400€each4.2 Dresses>1,200€each>1,600 Eeach4.4 Sweaters knitwear>400€each4.5 Shirts Topwear>200€each4.6 Jeans pants skirts>250€each5.Watches5 Watches>2,000€each6.Jewelry6 Jewelry>1,200€eachContents01.Insights into China's true-luxury consumer02.Technology ecosystems re-shaping luxury marketing in ChinaIn 2018 China's luxury market exceeded E110 B,33%of the global market,and is growing at 6%Chinese personal luxury market maintainsChina will contribute 41%of global luxury5-6%growth CAGRconsumption by 2025E B,retail valueE B,retail value+5-6%157.16440532%334105111241Rest of world989528%28%28%22273%73%72%72%164111(33%)(41%)China20152016201720182025F20182025FAccessible luxury74%of global growth