The Rise ofAthleisure 2022The Best Strategies to Break intoa Highly competitive MarketIndex1.The Revival of Athleisure2.Brand Rankings3.Which Voices are Valuable for Brands?4 Report InsightsCelebrity Brand EndorsementsStrategic Brand Partnerships·InclusivityActive.Healthy.Fitness-based Lifestyle5.Key Takeaways for the Future6.Continuing Trends into 20227.MethodologyLAUNCHMETRICSThe Revival ofAthleisurehe COVID pandemic has impacted how many people view their health,fitness,and general wellbeing.As more people commit toTleading healthier and more active lives,sporting-goods companies have an opportunity to explore new areas of growth-none moreso than athleisure.A recent McKinsey and Company report predicts the global athleisure market will see 8%-10%YoY growth up to 2025.from E295 billion in 2021to 395 billion in 2025.The implication is that brands must start strategizing how to incorporate athleisure into their business models for 2022and beyond.Failing to do so will lead to an unassailable margin opening up between them,and their competitors.This report will deep dive into the stats.data,and trends to uncover the true impact of the pandemic trends and the best strategies to breakinto this highly competitive marketTotalTotal MIV®PlacementsTop Voicein2021in20212021$5.14B1233KMedia69.3%Total figures generated by the athleisure segment in 2021LAUNCHMETRICSBrandRankingsThe Revival of Athleisure 2022