THE BEIJING WINTERA 28-country Global Advisor survFebruary 2022https://www.ipsos.com/en/global-public-attitudes-beijing-winter-olympics-2022GAME CHANGERSIpsosBEIJING WINTER OLYMPICSHeadline findings from our 28-country survey.52%globally think that the BeijingSki jumping is most popularOlympics should go ahead,even ifwith older generations,whilethe pandemic isn't over yet.younger viewers are moreThis rises to 80%in China.likely to follow ice hockey.Figure skating is the event that theInterest in the 2022 Beijing Winter Olympics is equalpublic are,on average,most interested into what we saw ahead of the 2020 Tokyo Summerfollowing,with women more interestedOlympics (46%interested vs.54%not).than men (36%vs.17%).55%One in two say they do not know which disciplineswill feature in the Paralympics.support athletes taking a stand on socialor political issues during the Olympics.PUBLICINTERESTPUBLIC INTEREST IN THE WINTER OLYMPICSHow interested are you in the 2022 Winter Olympic Games in Beijing,China?☐%Interested☐%Not interestedOn average across 28 countries.Global country average4654%84more say they are not interestedChina16%7030%(54%)in the Beijing Winter OlympicsSouth Africa638%than are interested(46%).This is60%40%Poland58level with we found in the lead-up to42%Peru5545%the Tokyo Summer Olympics.5545%45%54%46%Interest in the 2022 Winter OlympicsSaud Arabia549%is slightly lower than it was for theTurkey50%2018 Winter Olympics inSweden47%53%53%PyeongChang (51%interested vs.57%49%not).43%57%Argentina42%58%58%Host nation China shows the highest3836Hungary36%64%India.South Africa and Malaysia.3565%Japan34Fewer than one in three in Germany,South KoreaFrance3%Canada.Great Britain and Belgiumsay they are interested in the event.32Canada68%Germany30%70%IpsosMOST POPULAR WINTER OLYMPICS SPORTSFrom this list of Winter Olympic events,which three are you most interested in following?1.FIGURE SKATING(27%)2.SKI JUMPING (18%)3.ICE HOCKEY(18%)China (50%)■Poland(50%)India(40%)Me对co(47%)■India(28%)Russia (37%)Russia(46%)Turkey (27%)South Africa Canada (33%)4.SPEED SKATING (15%)5.SNOWBOARDING (13%)NONE (24%)■South Africa26%)Colombia (30%)India Turkey (22%)South Korea(30%)Brazil Malaysia (20%)Hungary (34%)